Okay. You have made a website that meets your requirements and the requirements of your visitors as well. But how will the world know that your website exists? “I will send emails to people and tell them, and then they will tell their friends,” you say. You are right. You can tell your contacts about your website and they will do word-of-mouth publicity for you if they like your website. That’s one way.
But the only way unknown and a truly “new” person will come to know about your website is through the search engines. Each day millions of searches are performed by people looking for the exact things that you are selling! What if your website showed up on the first page for those searches? Then, and only then, will you get totally new visitors. And that’s the real power of the internet!
We can help make that a reality. We do three main activities for website promotion or website marketing: SEO, link building, and SEM.
SEO (Search Engine Optimization)
The process of getting your website to the top of the search engines is known as search engine optimization, popularly called SEO. SEO has proven to be one of the most cost-effective forms of marketing available, and if done properly, it is the most effective form of website marketing. Period.
The specific activities that we perform under SEO are:
- Analyzing your business and inserting meta tags (title, keywords, and description) in each page of your website.
- Submitting your website to Google, Yahoo, Microsoft Bing, and other search engines.
- Creating a sitemap of your website and submitting it to Google, Yahoo, Microsoft Bing, and other search engines.
- Creating the important robot.txt file and submitting it to Google, Yahoo, Microsoft Bing, and other search engines.
- Creating Google, Yahoo and Microsoft Bing webmaster tool accounts to monitor the traffic to your website.
Link Building
To get a higher page rank, which means a higher rank in the results of the major search engines, which in turn means higher traffic to your website, it is essential to work out a focused link building strategy for promotion of your website. Higher the number of incoming links, or back links as they are popularly called, the better it is as far as page rank, search engine rankings, and traffic to your website is concerned. We offer the following manual link building programs to assist you with your website promotion program:
- Directory Submission
- Article Submission
- Reciprocal Link Building
SEM (Search Engine Marketing)
If the keywords related to your website are highly competitive, or your website is new, and it will take time to achieve high ranking in the search results. But if you just can’t afford to wait, there is a way out. It’s Search Engine Marketing, or SEM as it is popularly called. You create ads which get triggered when users search for the keywords of your interest, and are displayed by the search engines. Your ads are also displayed across the content network of the search engines if applicable.
When users click on these ads and come to your website, you are charged for ever such click. This is called PPC – Pay Per Click – campaign. We can create and manage a very efficient and cost-effective PPC campaign for you, and give you the most bang for your buck.
<< Go Back To Services |
